Nick Huff and Brandon Beed launched Hutch, a vintage furniture and home accessories shop, in an Old Market basement in May 2013. They moved their curated collection to Midtown Crossing just two months later and then quadrupled their square footage in a prime location in the same development in just over a year.
A roomier store – named for their first piece of secondhand furniture the twosome acquired for resale – means plenty of space for Hutch’s signature midcentury-style offerings and the introduction of brand partnerships with 20 local makers specializing in furniture, ceramics, candles, soaps and original art.
“It’s really all about making our store reflect how customers want their homes to look and how they want to feel in them,” Huff says.
He and Beed attribute the store’s rapid growth to their ability to share ideas and take risks.
“Brandon and I have ideas that are always 10 steps ahead of where we are. It’s been fun seeing where our ideas lead us and how we figure out how to make it all happen,” Huff says.
This piece was an excerpt from Omaha: We Don’t Coast magazine, published by the Greater Omaha Chamber and the Omaha World-Herald.
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